To provide an account of the development of your coaching skills Essay

To provide an account of the development of your coaching skills through coaching conversation practice. The final part of your assignment should be a PDP to support your use coaching in the future - Essay Example In this similar context, the coaching skills can be apparently identified as building trust amid the members, promoting self-awareness and depicting the benefits of integrity, which further motivates them towards sufficing their developmental needs (Rogers, 2012). It is worth mentioning that the development in coaching skills can be made possible through numerous ways. These ways comprise developing and subsequently establishing effective communication with the members, planning as well as organising various sorts of coaching sessions, analysing and assessing the performance levels and most vitally, assessing the surrounding environment with an open minded nature (Sports Coach, n.d.). Through this essay, I intend to obtain an unambiguous account of the development of my coaching skills through coaching conversation practice. Specially mentioning, â€Å"Kolb’s experiential learning cycle theory† would be discussed in this essay in order to identify the developments that took place in my overall learning experience (Merriam & Bierema, 2013). The application of this particular theory would certainly enable in recording my progress in developing my coaching skills at large. The requirement of developing my initial coaching skills can be determined based on the GROW model (Brockbank & McGill, 2006; Martin, 2006). Theoretically, the conception of GROW model is regarded as an effective technique for solving any sort of problem and setting predetermined targets. The prime elements of this model constitute of ‘Goal’, ‘Reality’, ‘Options’ or ‘Opportunity’ and ‘Way Forward’ (Brockbank & McGill, 2006; Martin, 2006). In relation to this particular model, I developed the skill of how to obtain a better degree by the end of the year. My other skills included comprehending diverse coaching principles as well as effective management of time and most significantly, determining the various ways available to me for assisting

Balance Scorecard for projects by Stewart (2001) Essay

Balance Scorecard for projects by Stewart (2001) - Essay Example On the other hand, it can also be observed that the success of any particular project heavily draws on the performance of the people involved in that particular project. A project is often regarded as a mini organization as a result of the fact that it is more structured and controlled. It can also be noted that different projects have failed to achieve their goals as a result of poor management. â€Å"With a proper performance measurement tool such as the balanced scorecard (BSC), organisations can clarify their vision through measurable goals and outcomes,† (Shepko & Douglas, 1998 as cited in Stewart, 2000, p. 38). Against this background, this essay will discuss the BSC as a more contemporary means of implementing the strategies of an organisation in order to operate viably with the aim of achieving its stated goals. The discussion will heavily draw on the work of Stewart, Kaplan and Norton, Ahn and Prastacos. Particular attention will be given to the work of Stewart (2001) entitled Balanced scorecard for projects. The essay will critique journal the articles by these authors with the aim of discussing their views about this topic which is related to BSC. The paper is structure in different parts and the first part deals with giving an overview of the topic in view of the ideas raised by different authors. In the main, the essay will discuss the findings of different authors about the topic in question. The last part of the essay is based on a critical analysis of a case scenario of BBCL/El Nino/El Dorado. The discussion of this case study will heavily draw on the ideas raised by different authors mentioned above. A conclusion to give the main points discussed in the essay will be given at the end where a personal reflection about the writer’s own perception about the topic will be given. 1.1 Overview of the topic Organisations are currently encountering a revolutionary transformation where industrial age competition is replaced by the information age competition. During the contemporary period, it can be noted that sophisticated financial control systems were developed to monitor efficient allocations of financial and physical capital. Thus, the need for a new approach to the evaluation of value creation of the organisations has led to the development of the balanced scorecard. According to Kaplan and Norton (1996), a balanced scorecard is a strategy that is used to supplement the traditional financial measures with other criteria that measure performance from three additional dimensions which include the following: customers, internal business processes, learning and growth. The BSC can be used to transform the vision of the organisation towards the attainment of its strategic goals. According to these authors, building a scorecard enables the organisation to link its financial budgets with its strategic goals given that it will be easier to monitor the performance of the organisation as a whole through an outlined step by step process. Stewart (2000) suggests th at the goal of every organisation is to do more, better,

Oscar Wilde’s Essay Example for Free

Oscar Wilde’s Essay The following essay will examine British Literature in two fold: the first being that of Oscar Wilde’s contribution to British Literature and the second being feminism in British Literature in the 1800’s and on. It is hoped that focusing on two separate but entangled subjects will make the paper more accessible and therefore broader in scope and understanding of the reader to British Literature. Peacocks and Sunflowers:Oscar Wilde’s â€Å"Immoral Aestheticism† as an Escape from Reality into the Realm of Beauty Gilbert, the author’s alter ego in Oscar Wilde’s essay â€Å"The Critic as Artist† (originally published in 1888) declared that â€Å"[a]ll art is immoral† (274), and that phrase turned into a manifesto for the â€Å"immoral aestheticism† doctrine of the famous dandy who decorated rooms with peacock feathers and showed in public with a sunflower in the buttonhole. The writer was condemned by contemporaries as a breacher of Victorian ‘moral’ style of living but justified by successors. As Ellmann explains, â€Å"[s]in is more useful to society than martyrdom, since it is self-expressive not self-repressive† and thus contributes more significantly to the acute goal of â€Å"the liberation of the personality† (Ellmann 310). The man who used to be convicted of the offence of â€Å"gross indecency† is praised now as an icon of decadent and modernist style, a revolutionary in aesthetics and ethics, and a prophet of beauty which is above and outside any boundaries. The concept of art and beauty as abstract notions being unrelated to the narrowly dichotomous morals takes a key position in Wilde’s oeuvre. Today’s critics are never tired in their coining of appropriate definitions for the writer’s aesthetic programme. Gillespie, one of the most important researchers of Wilde’s legacy, viewed it as consisting of â€Å"paradoxical gestures† which â€Å"delineate an aesthetic that celebrates the impulse to integrate, amalgamate, and conjoin rather than separate, dissipate, or disperse† (37). Although the writer was aware of â€Å"the grave spiritual dangers involved in a life of immoral action and experiment† (Pearce 164), he underlined the right of an artist to be immoral for the sake of eternal beauty. In his aestheticism, Wilde was an admirer and disciple of essayist and art critic Walter Horatio Pater with the latter’s emphasis on the esthete as a novel kind of being (Murphy 1992; Wood 2002). He was also immersed into the late 19th century cultural milieu as being involved into a polylogue on the topics of art, artist, ethics, and beauty which resulted in the emergence of Decadence and Modernism (Bell 1997). Altogether with the English fin de siecle men of art such as A. C. Swinburne, Walter Pater, Lionel Johnson, Ernest Christopher Dowson, George Moore Symons, and D. G. Rossetti, Wilde researched the concept of aesthetics as being constructed by a person who was proud of â€Å"[his] non-participation †¦ in ethical controversy† (Woodcock 53) and thus freed from the restrictions imposed by society and common law. Oscar Wilde’s â€Å"immoral aestheticism† as an integral part of the decadent and early modernist styles is what the present proposal attempts to look at. It will research Wilde’s critical and fictional legacy in regard to ideas and concepts as pertinent to the new understanding of relationship between art and morals. This proposal attempts to re-examine Oscar Wilde as a theorist of the novel aesthetics, establishing a link between the writer and other theorists and critics to prove that the call for immoral aestheticism was a brilliant attempt to overcome the boredom of reality and enter the world of absolute beauty. Modern Women’s Voices: Sexual Subjectivity in the texts of Victorian and contemporary British women writers Feminism is still one of the most popular critical lenses to zoom into details of history of literature and social life (Brennan 2002; Jackson 1998; Kemp 1997; Scott 1996), and it is proven to be useful within the framework of the given proposal aimed at tracing the common and differentiating points of the two critical periods of British literature. I am especially interested in the late Victorian epoch with its rise of independent women’s suffragist voices and the latest period with its diversity of tones and melodies composed by women writers amidst the turmoil of free speech and re-thinking of common gender values such as career, family, child-rearing, and gender relationships. The novels chosen are The Story of a Modern Woman by Ella Hepworth Dixon (1894), Anna Lombard by Victoria Cross (the pseudonym of Annie Sophie Cory1901), Foreign Parts by Janice Galloway (1994) and Olivia Joules and the Overactive Imagination by Helen Fielding (2004). The earlier and later books are divided by almost a century but despite a temporal distance there are common motives and aspirations which approximate the Victorian ‘New Woman’ and a modern British female as depicted in fiction. The feminist movement of the late Victorian period was pre-conditioned by many factors which made the trend not accidental but seriously grounded in the wider social context being permeated by patriarchal ascendance and rigidness of social structure (Bernstein 1997; Lewis and Ardis 2003). The ‘New Women’ movement that acquired much power during the period from the late 1890s to roughly 1915 featured a range of opinions concerning the heightened role of a female in a modern society (Walls 2002; Mitchell 1999). As Ardis (1990) observed, Dixon went farther than her colleagues in asserting the preciousness and independency of a woman as a self-sustaining creature (see also Fehlbaum 2005), whereas Cross’s Anna Lombard represents another type of the late Victorian womanhood as sacrificing her desires and aspirations for the sake of the traditional familial institution. The most recent books by Galloway and Fielding cannot be straight-forwardly labeled as ‘feminist’ writing, although they utilise some stylistic elements of feminist narration (Greene 1991). Whereas Galloway vividly portrays contemporary women as being able to function outside the patriarchic framework but provides no answer to the question about the appropriateness of such life style, Fielding is often criticised for the attempts to find consensus with a men’s world and, therefore, to abandon the programme of modern Amazons (Marsh 2004). Anyhow, both contemporary British women of letters share specific ideas concerning authorship and the interplay between feminist and non-feminist traditions to the extent that they can be seen as spiritual sisters of their Victorian predecessors. Being equipped with solid theoretical instruments from gender studies and psychology (e. g. Lacanian psychoanalytic theory) to conceptualise the evolution of womanhood and gendered selves in Great Britain throughout a century, I hope to establish a link between late Victorian and recent women’s writings with a special emphasis on the literary features of the female novel. The freshness of the proposal is in the choice of research objects (all the four novels are not enough extensively discussed by academic critics) and the carrying of analysis within the theoretical framework concerning authorship that was proposed by a Russian scholar Michael Bakhtin.

Customer Satisfaction at Sainsburys

Customer Satisfaction at Sainsburys Implications for the development of Sainsbury in the future 1. Introduction The retail industry is one of the oldest industrial sectors of UK having its roots based in the 19th century. An article in The Financial Times about Sainsburys dropping sales and consequently market shares triggered the research topic and we drove ourselves to the history of supermarkets to reveal the secret behind the big giants (Tesco, Sainsburys and ASDA) fighting for the top position in the market. The reason to select Sainsburys rather than other two foes from the flock was the interesting reign of Sainsburys in past 100 years of business. The article first illustrates the supermarket retailers background and outlines the present problems. Secondly, it analyzes the perception of customers towards the current supermarkets and the extent to which their needs are satisfied by Sainsburys. Finally, the possible solutions are evaluated and it indicates some recommendations for implementation. The work established in the following research is purely based on a quantitative data collection and scrutiny with a wide implementation of literature and marketing research tools. In the following research work, we, group of five students, have cloaked the role of researchers and reaped a considerable amount of sagacious know-how about conducting a research and using marketing research gears in different areas of research. 2. Background to the problem 2.1 About Sainsburys Sainsburys Supermarket is the longest standing major food retailing chain in the UK, with their first store opened in 1869. The mission and policy of Sainsburys is to provide customers with healthy, safe, fresh and tasty food. The quality and fair prices of Sainsburys is taking responsibility to their business. Sainsburys stores have particularly emphasized on fresh food and they devote themselves to create continuous innovation. Moreover, they are concerned about customer needs and based on these needs improve products regularly. Its market share is around 16 % and now they serve over 18 million customers a week. Sainsburys own 455 supermarkets and 301 convenience stores, the type of these stores are categorized into 3 types, which are Main Mission outlets, Main Plus format stores (hypermarkets),and Mixed mission format shops (Sainsburys Central and Local). The large stores offer approximately 30,000 products and offer and support the non-food products and services in many of their stores. Around 88% of British households are provided by the internet-based home delivery shopping service. At present, Sainsburys is the third biggest supermarket chain in Britain after the countrys largest retailer Tesco and Wal-Mart owned ASDA. Their business mission is to be the consumers first choice for food, delivering products of outstanding quality and great service at a competitive cost working faster, simpler and together.'(http://www.sainsburys.co.uk/sol/index.jsp, N.D) 2.2 Describe the problem Sainsburys used to take the biggest slice of the whole retail market in the UK. However, since 1995, Tesco started with their membership cards, and out of blue their sales have increased rapidly. Sainsburys became the third biggest supermarket chain in Britain after the countrys largest retailer Tesco and Wal-Mart owned Asda. (http://news.bbc.co.uk/1/hi/business/4694974.stm, N.D, BBC News) 2.3The main reasons for exploring the problem The formula of Sainsburys success could be concluded in the points which are listed below: High quality products quality assurance Wide range of products Different customer segmentations (http://www.foodprocessing-technology.com/features/feature56457/, ND) Although Sainsburys still follows these points to manage the company, but according to the reduction of the market share, the profit of managing Sainsburys has been more seriously affected. Although Sainsburys could retain the balance of revenue and expenditure, moreover, it remained permanent. It still needs to attract more customers and raise its market share. Furthermore, the needs of its customers should be valued and respected. We need to do marketing research to explore the possible factors which affect customers satisfaction and then use marketing strategies to improve these factors to increase customers shopping demands and enhance their loyalty. 3. Problem Definition An extensive study of market conditions and retail industry in United Kingdom gave us a brief idea about the status of Sainsburys in the retail industry. The largest retailer in the UK till mid 1990s suddenly dropped to the third position loosing its hold on market and decrement in the potential market customers. The decline in market shares and a low rate of sales returns was enough to define the problem for Sainsburys in the present market scenario. With new retailers emerging in the sector deploying all their marketing strategies to be the best in the race, it is very important for Sainsburys to take a brave step now to protect their current position and then to improvise on their hold in the industry. 3.1 Management Decision Problem What can Sainsburys doto regain the market share in retailing industry? The management team now require to sit down and discuss the failure points and the current shortcoming to establish a conclusion to why there is a constant downfall in the shares of the company and why it is being overtaken by a company (ASDA) which has its central operating sector based in a country (USA) which is thousands of miles away from UK. As per a latest study, the retail industry is expected to show an increase in 15% annually and Sainsburys needs to identify the market requirement till they become history for the consumers. (sources) 3.2 Marketing Research Problem The Management Problem was turned into a Research Problem which more specifically tackles the aim of this study. l To determine the various needs of shoppers and the extent to which current Sainsburys experiences were satisfying those needs compared to the competitors. The conversion of the management problem into a research problem makes the concept easier to understand and tackle. It gives a broader prospective of the problem and alongside makes a simple way to handle and implement the desired implications. 3.3 Research Components The research components further diversify the purpose of research and explain the problem in detail. The following components define the research problem: What is the demographic and psychographic profile of the customers? What do customers expect when going shopping in the stores? How well does Sainsburys existing products and service offering meet customers needs compared to Tesco and ASDA? Are there any customer needs that are not being adequately met by Sainsburys? How often do customers go shopping per week? 4. Research Approach Development In this section, it reveals the Exploratory Research conducted and the Conceptual Model. 4.1 Exploratory Research 4.1.1 Literature Reviews This section concerns some available information extracted from Literature Reviews. Based on literature reviews, service quality, is seen as an important factor, and closely related to a retail companies performance. Service quality is perceived by customers as the result of comparing the expectations about the service they are going to receive and their perceptions of the retail companys actions. (Rodolfo Vazquez et al, 2001). It is of great help to demonstrate how to assess the service performance of a retail company and it carries some implications itself as well, which is beneficial when making the model of this study. According to Yan Lu et al (2008) there are five dimensions of service quality in a retail store setting, including: physical aspects, reliability, personal interaction, problem solving and policy. In addition, Rodolfo Vazquez et al. (2001) found that service quality in retail companies adopting the commercial format of supermarkets has a four factor structure (physical aspects, reliability, personal interaction and policies). Physical Environment Physical environment incorporates the inward and outward appearance of the store. According to Rodolfo Vazquez et al (2001), physical environment involves the simplicity and importance of shopping from the internal appearance of the sales outlet. Based on this, Rodolfo Vazquez et al states that there are two physical aspects of supermarkets: store appearance, which includes: decoration, fixtures, equipment, cleanliness, design of product and services publicity leaflets and the convenience of shopping, which includes: interior design and store layout of sections and product shelf position. According to Poping Lin (2005), traditional wisdom teaches that one key to win market share is offering a wide variety of products, which can be helpful for attracting a wider variety of customers. Providing products and services at a close and most convenient location, is the very core of deriving the best return from investments, also the ambience a store maintains can influence a customers purcha se decisions to a great extent. (Prakash Gupta, year) Reliability According to A.Parasuraman et al. (1988), to be reliable is being able to perform the promised service dependably and accurately. Based on his research, A.Parasuraman et al. found out that reliability is the most important factor taken into consideration by customers when they evaluate a retail companys overall service quality. This has also been supported by many researches in other studies. Dabholker et al. (1996) indicate that reliability in the eyes of customers is a combination of keeping promise and doing it well. Keeping promise means that a retail company should stock enough products to satisfy customers needs and guarantee the products quality as well as allowing returns and exchanges and being willing to dealing with any problems from customers. On the other side, in the terms of doing it well, a company is expected to be able to provide customers with fast sales transactions and precise information, such as sales promotions, price and sales slips. (Rodolfo Vazquez et al, 2 001) Personal Interaction Based on existing literature, it is noted that customers are not only interested in the product offerings and physical environment, but also on the service provided by staffs. Personal interaction involves the process followed in order to obtain the sale and the service encounters where the need arises while coming in contact with the retail company employees. (Rodolfo Vazquez et al, 2001) According to Prakash Gupta (year), consumers look for help whenever they are in an emergency. In that situation, store employees helpful advice and assistance will help to reduce the attrition rate of customers and enhance shopping experience. Policy Policy captures aspects of service quality affected by the strategies of the prices and brand assortment. Brand assortment policy must be established with great care and also a large and wide-ranging assortment of well-known brands is needed. (Rodolfo Vazquez et al, 2001) In addition, retail stores should be able to come up with an attractive pricing policy. According to Siu and Cheung, policy has a great impact on customers repeat purchase intention. (Yan Lu, Yoo-Kyoung Seock, 2008) Customer Satisfaction Customer satisfaction is a measure of how an organizations total product performs in relation to a set or customers requirement (Nigel Hill, Jim Alexander, 2006). There is no better advertisement than a Satisfied Customer and nothing worse than a Dissatisfied Customer (Phillip Kotler et al, 2008). Marketing Researchers and Managers have realized how important customer satisfaction is. According to Robert Heller (2006), customer based strategy is the only important form of strategy, product and producer driven strategies are fast dying. Similarly, Customer Satisfaction is the ultimate goal, and an investment that often doesnt produce result in a short term, but leads to Customer loyalty in a medium or long term (Craig Cochran, 2003). The lack of attention to customer Satisfaction costs companies money because there is an intractable connection to high level of customer satisfaction and increased share holder value (Chris Denove, James D. Power IV, 2007) Loyalty It is believed that maintaining the current customers costs less than attracting new customers, in the light of this; it is wise for companies to pay close attention to retaining their current customers. There are efficiencies in dealing with existing customers rather than new customers. (Ruth N.Bolton, 2000) Relative retention has been shown to explained profits better than market share, scale, cost position, or any of the other variables usually associated with competitive advantage. (Niren Sirohi et al, 1998) In general, the customers loyalty is indicated by an intention to perform a diverse set of behaviors that signal a motivation to maintain a relationship with focal firm, including allocating a higher share of the category wallet to the specific service provider, engaging in positive word-of -mouth, and repeat purchasing. (Ulrich R. Orth, Mark T.Green, 2009) According to Zeithaml et al., favorable assessment of service quality leads to favorable behavioral intentions such as p ositive word-of-mouth and preference for one company over others. (Yan Lu, Yoo-Kyoung Seock, 2008). In other word, higher satisfaction relates to higher loyalty. (Ulrich R. Orth, Mark T.Green, 2009) 4.2 Conceptual Model On the basis of the literature reviews, a final model has been defined (Refer to figure 1), which consists of two parts. In the first part of the model, there are 4 Independent variables (namely Physical Environment, Reliability, Personal Interaction, Policy), consisting of several aspects respectively, that may have an impact on the Dependent variables (Customer Satisfaction as shown in the model). As regard to the second part of the model, we assume that the Independent variable, Satisfaction, is connected with Loyalty, Dependent variable. Table 1: Summary of Research Questions and Hypothesis Specification of information needed Depending upon each component of the problem and the conceptual model, research questions and hypothesis, the information needed can be defined as follows: Component 1: To determine the factors customers are apprehensive about when selecting a store for shopping. Perceptions of customers on factors that influence choice of supermarkets Component 2: To determine how well do existing service offering meet customers needs. Evaluation of customers on the performance of ASDA. Evaluation of customers on the performance of Sainsburys. Evaluation of customers on the performance of Tesco. 5. Research Design and Methodology 5.1 Research Design In order to obtain the required information to solve the marketing research problems, research design was carried out for the further step. The research design is the framework or blueprint for conducting the marketing research project that specify the procedures necessary to obtain the information needed. (Malhotra, 2009) There are two basic types of research designs available which are classified in terms of the research objectives: exploratory and conclusive. (Malhotra, 2009) In this report, both exploratory and conclusive research designs were conducted for Sainsburys. 5.1.1 Exploratory research design In order to understand and gain insight to the problem that the company is facing now, a detailed literature review was prepared. 5.1.2 Conclusive research design After gaining understanding of current situation and management-decision problem of the company from exploratory research, the conclusive research was designed to make the management decision, testing hypotheses and also examining relationships between factors influencing the supermarket selection and customer satisfaction of Sainsburys as compared to its competitors. Furthermore, the descriptive research was used to describe the market characteristics and determine those relationships. Due to time constraint, the single cross-sectional design was used and a selected group of respondents were measured at one time. The data-collection technique used in this report was the survey conducted by a predesigned questionnaire. 5.2 Methodology 5.2.1 Secondary research methodology In order to collect data about the companys problem in general, two types of the secondary research were collected. The first one is the internal secondary data. Obtaining information from companys annual report provided the background of the company and fundamental data about its market shares. The second one is the external secondary data. In research approach development step, literatures have been reviewed. The information was retrieved from many sources including census data that provided elementary background of demographic data of UK households and consumption behaviors of UK consumers. In addition, abstracts in form of bibliographic databases have been retrieved from the University of Leeds Portals library. Gaining information from above secondary data can help us to understand the companys situation, define the research problem and also develop an approach to that problem. Journal articles and books provide knowledge in defining the variables in the research model which led to formulate the hypotheses and forming questionnaire design. 5.2.2 Primary research methodology 5.2.2.1 Research approach The major research approach chosen in this report is questionnaire survey. A detailed survey selecting a large sample was conducted to support the literature to get a deeper understanding of factors in choosing supermarkets. Furthermore, surveys were chosen in order to gain insights into the consumer behaviors pattern and consumers perceptions of UK supermarkets. 5.2.2.2 Sampling design Due to budget and time limitation, sample surveys were selected based on direct questioning. A sample is a subgroup of the elements of the population selected for participation in the study. (Malhotra, 2009) In this report, the sample group was selected from the total population in the UK. In determining the sample size, the statistical method was chosen. The sample size was calculated as follows: 2500 * N * Z2 n = ____________________ [25(N-1)] + [2500 * Z2] Where n = sample size required N = population size Z = number of standard errors The total population size (N) is 41,020,711 which are derived from the estimated people aged at 15-64 years in the United Kingdom as of July 2009. The source of information is The Central Intelligence Agency (CIA). In this case, the most commonly used 95% confidence level is applied. When the variables are taken, the result obtained from the formula could be as below: 2,500 * 41,020,711 * 1.962 n = __________________________ 25(41,020,711 -1) + (2,500 * 1.962) = 384 Due to time and cost constraints, 40% of the total sample size was taken into consideration, therefore adding up to 154 samples could be collected in conducting the survey. For the sampling method used in the surveys, the data collected through a survey of 154 respondents was divided into two proportions equally. The probability sampling techniques used in this report is Simple Random Sampling (SRS) in which each sample in the total population has an equal probability in selecting. (Malhotra, 2009) Therefore, half of the total questionnaires were executed by people living in Leeds and the rest was from people living outside Leeds. Moreover, two ways in distributing the questionnaires were conducted: paper based and online based survey. 5.2.2.3 Questionnaire Design (Refer to Appendix 1) The division of research problem into components made the way to design the questionnaire to analyze the market scenario and the customer needs. The background of the questionnaire design was the basic study of the component and sub-dividing the components into various similar factors which are considered to select or prefer any retail industry. The Physical Factors were classified as size, location, layout, and etc. of the store and mentioned as questions in the draft. 12 broad questions were decided on the basis of relevance and availability of time for the participant to come out with rational answers without any external or internal influence of reviewer or the industry. The intention was to collect some primary data about the general perception of people and then segmenting them as per their responses and choices. As required questionnaire was designed in 4 major segments in five pages including the introduction and purpose of study, literature was consulted to find out the best blue print of the questionnaire. It was also considered that all the questions are easy to understand and the response is useful for the analysis of the components. The questionnaire was designed with both multiple choice and dichotomous questions with all the scales referred as per the 5 Point Likert Scale l The first section dealt with the general introduction of the respondents to the retail industry, the shopping habits and the familiarity with the retail market. l Section 2 were the general factors affecting the selection of supermarkets and respondents preference of retail stores, continued with the acuity of three major supermarkets in the UK namely ASDA, Sainsburys and Tesco. l Section 3 covered the satisfaction and loyalty level of the participants towards their favorite retail store. l The final section was the personal information about the respondent assisting with the demographical and segmentation of the participants. The sentences of the questionnaire were made simple and all the options and questions were double checked for any offence in the questions. It was specially taken care that every response should be informative and two open questions were also provided in the questionnaire in order to find depth know-how about the stance of people towards Sainsburys irrespective they are loyal members of Sainsburys shopping club or not. 5.2.2.4 Field work The data was collected between the 18th and the 22th of November, 2009. The questionnaires were collected in different times and different places, targeting all supermarket shoppers throughout the UK; starting from University of Leeds, city centre, flat residents and people outside Leeds. The questionnaire delivering method was personal interviews in order to control the response rate and clarify the complex questions. 5.2.2.5 Analytical issues A diversity of analytical methods was used to gather the data and analyze the results. To analyze the basic statistics, descriptive statistics has been used. Furthermore, graphical representations and one-sample tests were applied to present the demographic and psychographic profile of respondents and also examine the influential factors when choosing a supermarket. To analyze the relationship between independent and dependent variables, the regression analysis has been used. Bivariate regressions were used to test the hypotheses H1, H2, H3, H4, and H5 while multiple regression analysis was used to test whether or not there is collective relation between all hypothetical factors and customer satisfaction. 6. Results and Analysis In this part, SPSS was used to represent the basic statistics, graphical representations and one-sample tests in order to answer the five problem components. Also, it was used for testing whether or not the results support the hypotheses. 6. 1. Analysis of Problem Components 6.1.1 Examining demographic and psychographic profile of respondents There are 154 questionnaires have been completed which 60 % is female and the other 40% is male. (Refer to Appendix 2) More than 50% of respondents aged between 18-24 years old and they are all students. The second most majority is people aged between 25-34 years old. The minority is people aged more than 65 years old. (Refer to Appendix 3) By far the most of respondents are single due to the fact that they are students. One-fifth of them are married and there is no widowed who filled in the questionnaires. (Refer to Appendix 4) More than a half of respondents are students and nearly 30% of all respondents are working and employed by the company. (Refer to Appendix 5) Nearly half spend between  £20 40 when going shopping while the average household annual income is below  £ 15,000. (Refer to Appendix 6 and 7) 6.1.2 Examining factors affecting supermarket selection Table 2: One-sample T-test statistics results One sample T-test were carried out to test the extent to which the mean scores are significantly higher than the mid point 3 on the scale ranging from 1 = the least important to 5 = the most important. Results summarized in the table indicate that customers evaluate the Independent variables positively when choosing which supermarket to shop in, but at different levels. It is also obvious from the table that Price, Location/Nearness, Quality of Products, Variety of Products have the strongest mean. It is important to note that the 4 Independ Customer Satisfaction at Sainsburys Customer Satisfaction at Sainsburys Implications for the development of Sainsbury in the future 1. Introduction The retail industry is one of the oldest industrial sectors of UK having its roots based in the 19th century. An article in The Financial Times about Sainsburys dropping sales and consequently market shares triggered the research topic and we drove ourselves to the history of supermarkets to reveal the secret behind the big giants (Tesco, Sainsburys and ASDA) fighting for the top position in the market. The reason to select Sainsburys rather than other two foes from the flock was the interesting reign of Sainsburys in past 100 years of business. The article first illustrates the supermarket retailers background and outlines the present problems. Secondly, it analyzes the perception of customers towards the current supermarkets and the extent to which their needs are satisfied by Sainsburys. Finally, the possible solutions are evaluated and it indicates some recommendations for implementation. The work established in the following research is purely based on a quantitative data collection and scrutiny with a wide implementation of literature and marketing research tools. In the following research work, we, group of five students, have cloaked the role of researchers and reaped a considerable amount of sagacious know-how about conducting a research and using marketing research gears in different areas of research. 2. Background to the problem 2.1 About Sainsburys Sainsburys Supermarket is the longest standing major food retailing chain in the UK, with their first store opened in 1869. The mission and policy of Sainsburys is to provide customers with healthy, safe, fresh and tasty food. The quality and fair prices of Sainsburys is taking responsibility to their business. Sainsburys stores have particularly emphasized on fresh food and they devote themselves to create continuous innovation. Moreover, they are concerned about customer needs and based on these needs improve products regularly. Its market share is around 16 % and now they serve over 18 million customers a week. Sainsburys own 455 supermarkets and 301 convenience stores, the type of these stores are categorized into 3 types, which are Main Mission outlets, Main Plus format stores (hypermarkets),and Mixed mission format shops (Sainsburys Central and Local). The large stores offer approximately 30,000 products and offer and support the non-food products and services in many of their stores. Around 88% of British households are provided by the internet-based home delivery shopping service. At present, Sainsburys is the third biggest supermarket chain in Britain after the countrys largest retailer Tesco and Wal-Mart owned ASDA. Their business mission is to be the consumers first choice for food, delivering products of outstanding quality and great service at a competitive cost working faster, simpler and together.'(http://www.sainsburys.co.uk/sol/index.jsp, N.D) 2.2 Describe the problem Sainsburys used to take the biggest slice of the whole retail market in the UK. However, since 1995, Tesco started with their membership cards, and out of blue their sales have increased rapidly. Sainsburys became the third biggest supermarket chain in Britain after the countrys largest retailer Tesco and Wal-Mart owned Asda. (http://news.bbc.co.uk/1/hi/business/4694974.stm, N.D, BBC News) 2.3The main reasons for exploring the problem The formula of Sainsburys success could be concluded in the points which are listed below: High quality products quality assurance Wide range of products Different customer segmentations (http://www.foodprocessing-technology.com/features/feature56457/, ND) Although Sainsburys still follows these points to manage the company, but according to the reduction of the market share, the profit of managing Sainsburys has been more seriously affected. Although Sainsburys could retain the balance of revenue and expenditure, moreover, it remained permanent. It still needs to attract more customers and raise its market share. Furthermore, the needs of its customers should be valued and respected. We need to do marketing research to explore the possible factors which affect customers satisfaction and then use marketing strategies to improve these factors to increase customers shopping demands and enhance their loyalty. 3. Problem Definition An extensive study of market conditions and retail industry in United Kingdom gave us a brief idea about the status of Sainsburys in the retail industry. The largest retailer in the UK till mid 1990s suddenly dropped to the third position loosing its hold on market and decrement in the potential market customers. The decline in market shares and a low rate of sales returns was enough to define the problem for Sainsburys in the present market scenario. With new retailers emerging in the sector deploying all their marketing strategies to be the best in the race, it is very important for Sainsburys to take a brave step now to protect their current position and then to improvise on their hold in the industry. 3.1 Management Decision Problem What can Sainsburys doto regain the market share in retailing industry? The management team now require to sit down and discuss the failure points and the current shortcoming to establish a conclusion to why there is a constant downfall in the shares of the company and why it is being overtaken by a company (ASDA) which has its central operating sector based in a country (USA) which is thousands of miles away from UK. As per a latest study, the retail industry is expected to show an increase in 15% annually and Sainsburys needs to identify the market requirement till they become history for the consumers. (sources) 3.2 Marketing Research Problem The Management Problem was turned into a Research Problem which more specifically tackles the aim of this study. l To determine the various needs of shoppers and the extent to which current Sainsburys experiences were satisfying those needs compared to the competitors. The conversion of the management problem into a research problem makes the concept easier to understand and tackle. It gives a broader prospective of the problem and alongside makes a simple way to handle and implement the desired implications. 3.3 Research Components The research components further diversify the purpose of research and explain the problem in detail. The following components define the research problem: What is the demographic and psychographic profile of the customers? What do customers expect when going shopping in the stores? How well does Sainsburys existing products and service offering meet customers needs compared to Tesco and ASDA? Are there any customer needs that are not being adequately met by Sainsburys? How often do customers go shopping per week? 4. Research Approach Development In this section, it reveals the Exploratory Research conducted and the Conceptual Model. 4.1 Exploratory Research 4.1.1 Literature Reviews This section concerns some available information extracted from Literature Reviews. Based on literature reviews, service quality, is seen as an important factor, and closely related to a retail companies performance. Service quality is perceived by customers as the result of comparing the expectations about the service they are going to receive and their perceptions of the retail companys actions. (Rodolfo Vazquez et al, 2001). It is of great help to demonstrate how to assess the service performance of a retail company and it carries some implications itself as well, which is beneficial when making the model of this study. According to Yan Lu et al (2008) there are five dimensions of service quality in a retail store setting, including: physical aspects, reliability, personal interaction, problem solving and policy. In addition, Rodolfo Vazquez et al. (2001) found that service quality in retail companies adopting the commercial format of supermarkets has a four factor structure (physical aspects, reliability, personal interaction and policies). Physical Environment Physical environment incorporates the inward and outward appearance of the store. According to Rodolfo Vazquez et al (2001), physical environment involves the simplicity and importance of shopping from the internal appearance of the sales outlet. Based on this, Rodolfo Vazquez et al states that there are two physical aspects of supermarkets: store appearance, which includes: decoration, fixtures, equipment, cleanliness, design of product and services publicity leaflets and the convenience of shopping, which includes: interior design and store layout of sections and product shelf position. According to Poping Lin (2005), traditional wisdom teaches that one key to win market share is offering a wide variety of products, which can be helpful for attracting a wider variety of customers. Providing products and services at a close and most convenient location, is the very core of deriving the best return from investments, also the ambience a store maintains can influence a customers purcha se decisions to a great extent. (Prakash Gupta, year) Reliability According to A.Parasuraman et al. (1988), to be reliable is being able to perform the promised service dependably and accurately. Based on his research, A.Parasuraman et al. found out that reliability is the most important factor taken into consideration by customers when they evaluate a retail companys overall service quality. This has also been supported by many researches in other studies. Dabholker et al. (1996) indicate that reliability in the eyes of customers is a combination of keeping promise and doing it well. Keeping promise means that a retail company should stock enough products to satisfy customers needs and guarantee the products quality as well as allowing returns and exchanges and being willing to dealing with any problems from customers. On the other side, in the terms of doing it well, a company is expected to be able to provide customers with fast sales transactions and precise information, such as sales promotions, price and sales slips. (Rodolfo Vazquez et al, 2 001) Personal Interaction Based on existing literature, it is noted that customers are not only interested in the product offerings and physical environment, but also on the service provided by staffs. Personal interaction involves the process followed in order to obtain the sale and the service encounters where the need arises while coming in contact with the retail company employees. (Rodolfo Vazquez et al, 2001) According to Prakash Gupta (year), consumers look for help whenever they are in an emergency. In that situation, store employees helpful advice and assistance will help to reduce the attrition rate of customers and enhance shopping experience. Policy Policy captures aspects of service quality affected by the strategies of the prices and brand assortment. Brand assortment policy must be established with great care and also a large and wide-ranging assortment of well-known brands is needed. (Rodolfo Vazquez et al, 2001) In addition, retail stores should be able to come up with an attractive pricing policy. According to Siu and Cheung, policy has a great impact on customers repeat purchase intention. (Yan Lu, Yoo-Kyoung Seock, 2008) Customer Satisfaction Customer satisfaction is a measure of how an organizations total product performs in relation to a set or customers requirement (Nigel Hill, Jim Alexander, 2006). There is no better advertisement than a Satisfied Customer and nothing worse than a Dissatisfied Customer (Phillip Kotler et al, 2008). Marketing Researchers and Managers have realized how important customer satisfaction is. According to Robert Heller (2006), customer based strategy is the only important form of strategy, product and producer driven strategies are fast dying. Similarly, Customer Satisfaction is the ultimate goal, and an investment that often doesnt produce result in a short term, but leads to Customer loyalty in a medium or long term (Craig Cochran, 2003). The lack of attention to customer Satisfaction costs companies money because there is an intractable connection to high level of customer satisfaction and increased share holder value (Chris Denove, James D. Power IV, 2007) Loyalty It is believed that maintaining the current customers costs less than attracting new customers, in the light of this; it is wise for companies to pay close attention to retaining their current customers. There are efficiencies in dealing with existing customers rather than new customers. (Ruth N.Bolton, 2000) Relative retention has been shown to explained profits better than market share, scale, cost position, or any of the other variables usually associated with competitive advantage. (Niren Sirohi et al, 1998) In general, the customers loyalty is indicated by an intention to perform a diverse set of behaviors that signal a motivation to maintain a relationship with focal firm, including allocating a higher share of the category wallet to the specific service provider, engaging in positive word-of -mouth, and repeat purchasing. (Ulrich R. Orth, Mark T.Green, 2009) According to Zeithaml et al., favorable assessment of service quality leads to favorable behavioral intentions such as p ositive word-of-mouth and preference for one company over others. (Yan Lu, Yoo-Kyoung Seock, 2008). In other word, higher satisfaction relates to higher loyalty. (Ulrich R. Orth, Mark T.Green, 2009) 4.2 Conceptual Model On the basis of the literature reviews, a final model has been defined (Refer to figure 1), which consists of two parts. In the first part of the model, there are 4 Independent variables (namely Physical Environment, Reliability, Personal Interaction, Policy), consisting of several aspects respectively, that may have an impact on the Dependent variables (Customer Satisfaction as shown in the model). As regard to the second part of the model, we assume that the Independent variable, Satisfaction, is connected with Loyalty, Dependent variable. Table 1: Summary of Research Questions and Hypothesis Specification of information needed Depending upon each component of the problem and the conceptual model, research questions and hypothesis, the information needed can be defined as follows: Component 1: To determine the factors customers are apprehensive about when selecting a store for shopping. Perceptions of customers on factors that influence choice of supermarkets Component 2: To determine how well do existing service offering meet customers needs. Evaluation of customers on the performance of ASDA. Evaluation of customers on the performance of Sainsburys. Evaluation of customers on the performance of Tesco. 5. Research Design and Methodology 5.1 Research Design In order to obtain the required information to solve the marketing research problems, research design was carried out for the further step. The research design is the framework or blueprint for conducting the marketing research project that specify the procedures necessary to obtain the information needed. (Malhotra, 2009) There are two basic types of research designs available which are classified in terms of the research objectives: exploratory and conclusive. (Malhotra, 2009) In this report, both exploratory and conclusive research designs were conducted for Sainsburys. 5.1.1 Exploratory research design In order to understand and gain insight to the problem that the company is facing now, a detailed literature review was prepared. 5.1.2 Conclusive research design After gaining understanding of current situation and management-decision problem of the company from exploratory research, the conclusive research was designed to make the management decision, testing hypotheses and also examining relationships between factors influencing the supermarket selection and customer satisfaction of Sainsburys as compared to its competitors. Furthermore, the descriptive research was used to describe the market characteristics and determine those relationships. Due to time constraint, the single cross-sectional design was used and a selected group of respondents were measured at one time. The data-collection technique used in this report was the survey conducted by a predesigned questionnaire. 5.2 Methodology 5.2.1 Secondary research methodology In order to collect data about the companys problem in general, two types of the secondary research were collected. The first one is the internal secondary data. Obtaining information from companys annual report provided the background of the company and fundamental data about its market shares. The second one is the external secondary data. In research approach development step, literatures have been reviewed. The information was retrieved from many sources including census data that provided elementary background of demographic data of UK households and consumption behaviors of UK consumers. In addition, abstracts in form of bibliographic databases have been retrieved from the University of Leeds Portals library. Gaining information from above secondary data can help us to understand the companys situation, define the research problem and also develop an approach to that problem. Journal articles and books provide knowledge in defining the variables in the research model which led to formulate the hypotheses and forming questionnaire design. 5.2.2 Primary research methodology 5.2.2.1 Research approach The major research approach chosen in this report is questionnaire survey. A detailed survey selecting a large sample was conducted to support the literature to get a deeper understanding of factors in choosing supermarkets. Furthermore, surveys were chosen in order to gain insights into the consumer behaviors pattern and consumers perceptions of UK supermarkets. 5.2.2.2 Sampling design Due to budget and time limitation, sample surveys were selected based on direct questioning. A sample is a subgroup of the elements of the population selected for participation in the study. (Malhotra, 2009) In this report, the sample group was selected from the total population in the UK. In determining the sample size, the statistical method was chosen. The sample size was calculated as follows: 2500 * N * Z2 n = ____________________ [25(N-1)] + [2500 * Z2] Where n = sample size required N = population size Z = number of standard errors The total population size (N) is 41,020,711 which are derived from the estimated people aged at 15-64 years in the United Kingdom as of July 2009. The source of information is The Central Intelligence Agency (CIA). In this case, the most commonly used 95% confidence level is applied. When the variables are taken, the result obtained from the formula could be as below: 2,500 * 41,020,711 * 1.962 n = __________________________ 25(41,020,711 -1) + (2,500 * 1.962) = 384 Due to time and cost constraints, 40% of the total sample size was taken into consideration, therefore adding up to 154 samples could be collected in conducting the survey. For the sampling method used in the surveys, the data collected through a survey of 154 respondents was divided into two proportions equally. The probability sampling techniques used in this report is Simple Random Sampling (SRS) in which each sample in the total population has an equal probability in selecting. (Malhotra, 2009) Therefore, half of the total questionnaires were executed by people living in Leeds and the rest was from people living outside Leeds. Moreover, two ways in distributing the questionnaires were conducted: paper based and online based survey. 5.2.2.3 Questionnaire Design (Refer to Appendix 1) The division of research problem into components made the way to design the questionnaire to analyze the market scenario and the customer needs. The background of the questionnaire design was the basic study of the component and sub-dividing the components into various similar factors which are considered to select or prefer any retail industry. The Physical Factors were classified as size, location, layout, and etc. of the store and mentioned as questions in the draft. 12 broad questions were decided on the basis of relevance and availability of time for the participant to come out with rational answers without any external or internal influence of reviewer or the industry. The intention was to collect some primary data about the general perception of people and then segmenting them as per their responses and choices. As required questionnaire was designed in 4 major segments in five pages including the introduction and purpose of study, literature was consulted to find out the best blue print of the questionnaire. It was also considered that all the questions are easy to understand and the response is useful for the analysis of the components. The questionnaire was designed with both multiple choice and dichotomous questions with all the scales referred as per the 5 Point Likert Scale l The first section dealt with the general introduction of the respondents to the retail industry, the shopping habits and the familiarity with the retail market. l Section 2 were the general factors affecting the selection of supermarkets and respondents preference of retail stores, continued with the acuity of three major supermarkets in the UK namely ASDA, Sainsburys and Tesco. l Section 3 covered the satisfaction and loyalty level of the participants towards their favorite retail store. l The final section was the personal information about the respondent assisting with the demographical and segmentation of the participants. The sentences of the questionnaire were made simple and all the options and questions were double checked for any offence in the questions. It was specially taken care that every response should be informative and two open questions were also provided in the questionnaire in order to find depth know-how about the stance of people towards Sainsburys irrespective they are loyal members of Sainsburys shopping club or not. 5.2.2.4 Field work The data was collected between the 18th and the 22th of November, 2009. The questionnaires were collected in different times and different places, targeting all supermarket shoppers throughout the UK; starting from University of Leeds, city centre, flat residents and people outside Leeds. The questionnaire delivering method was personal interviews in order to control the response rate and clarify the complex questions. 5.2.2.5 Analytical issues A diversity of analytical methods was used to gather the data and analyze the results. To analyze the basic statistics, descriptive statistics has been used. Furthermore, graphical representations and one-sample tests were applied to present the demographic and psychographic profile of respondents and also examine the influential factors when choosing a supermarket. To analyze the relationship between independent and dependent variables, the regression analysis has been used. Bivariate regressions were used to test the hypotheses H1, H2, H3, H4, and H5 while multiple regression analysis was used to test whether or not there is collective relation between all hypothetical factors and customer satisfaction. 6. Results and Analysis In this part, SPSS was used to represent the basic statistics, graphical representations and one-sample tests in order to answer the five problem components. Also, it was used for testing whether or not the results support the hypotheses. 6. 1. Analysis of Problem Components 6.1.1 Examining demographic and psychographic profile of respondents There are 154 questionnaires have been completed which 60 % is female and the other 40% is male. (Refer to Appendix 2) More than 50% of respondents aged between 18-24 years old and they are all students. The second most majority is people aged between 25-34 years old. The minority is people aged more than 65 years old. (Refer to Appendix 3) By far the most of respondents are single due to the fact that they are students. One-fifth of them are married and there is no widowed who filled in the questionnaires. (Refer to Appendix 4) More than a half of respondents are students and nearly 30% of all respondents are working and employed by the company. (Refer to Appendix 5) Nearly half spend between  £20 40 when going shopping while the average household annual income is below  £ 15,000. (Refer to Appendix 6 and 7) 6.1.2 Examining factors affecting supermarket selection Table 2: One-sample T-test statistics results One sample T-test were carried out to test the extent to which the mean scores are significantly higher than the mid point 3 on the scale ranging from 1 = the least important to 5 = the most important. Results summarized in the table indicate that customers evaluate the Independent variables positively when choosing which supermarket to shop in, but at different levels. It is also obvious from the table that Price, Location/Nearness, Quality of Products, Variety of Products have the strongest mean. It is important to note that the 4 Independ

Lee Iacocca :: Essays Papers

Lee Iacocca Lee Iacocca grew up in Allentown Pennsylvania, very close to my hometown of Boyertown Pa. My geographic connection with Iacocca is one of the reasons I chose to read his autobiography. We are both very interested in automobiles and automotive history, which connected me even further with Iacocca . Iacocca believes that you can become and achieve anything in life as long as you have strong determination and motivation. I too share this belief. Lee Iacocca did not focus his life on goals that others set for him; he followed his heart and his dreams, which someday is something I hope to be able to say about myself. Iacocca, the son of Italian immigrants grew up in an upper middle class family. His father started out with nothing and over many years, he managed to build a successful chain of hotdog restaurants in Pennsylvania. Because of his father's success and strong beliefs in the value of education, Iacocca grew up attending private schools and eventually found his way into Lehigh University. While attending, Lehigh Iacocca earned a degree in Mechanical engineering. Upon his graduation, he landed a very prestigious job with Ford Motor Company. In August 1946, Iacocca began his work in the engineering department of Ford. After a year of engineering Iacocca discovered that it was not what he wanted to do with his life, he wanted to be in sales. Ford agreed, which was the start of a very successful venture for Iacocca and the Ford Motor Company. Through many years of hard work, Iacocca was promoted to top management. This is where he found himself living his dream. He never wanted to leave work at the end of the day and could not wait to go back the next morning. Although Iacocca was doing very well and could not be happier, the Ford Motor Company was going through hard times. General Motors was really hurting Ford in sales and in innovations. In the late 50's and early 60's Ford produced cars that were just not selling and were real failures in the industry. Iacacco knew something had to be done, and he convinced president and CEO Henry Ford Jr. that he was the man to do it. Through many months of close arduous work with Ford's design team, Iaccoca came up with the Idea of the Mustang .

Refugee Displacement and Identity: Finding Home :: Essays Papers

Refugee Displacement and Identity: Finding Home When fleeing persecution, winning trust and welcome in a foreign land depends on the meaning of the label of displacement. According to Daniel, the making of modern refugee identity hinges on the right language affixed to your desperation, and right interpretation of this desperation by powerful authorities; proving modern identity can be a deadly game. Modern identity often takes shape in the blending of lines that weren’t supposed to blend. No matter how coded or enforced, labels never hold all of one’s identity in place. The lines bounding the identity of the refugee are determined by the UN, and dictate a system of values foreign to many would-be refugees. For the Tamil mother from Sri Lanka, individual status as a refugee does not make sense; she is connected to the bones of her son and the soil in which they lie in Canada (Daniel 278). Terms of individuality are relative in the cultural understanding of many displaced peoples: collective identity in family structure supercedes that dictated by Western nation states, though the argument for asylum depends upon cognizance of Western value systems. When lines of identity inevitably blend, relative jurisprudence must be exercised. Lines make excluding circles and methods of excluding people from asylum; our international community divides into unwelcome and welcome nations. As discourse, cultural identity means translating beliefs and feelings from one culture to another. In the process of translation, a screen of cultural values filters understanding of the values and experience of the â€Å"other.† The simple word â€Å"refugee† evokes images and stories particular to a collectively defined identity, invoking â€Å"an image of the radicalized other† (Daniel 272). Finding trust and cultural understanding is crucial in securing safe haven; the human category of refugee is inundated with hydrophobic metaphors and imagined â€Å"racial markers† delimitating the story of the refugee into numbers and race categories (271).

Assess Whether Religious Experience Demonstrates the Existence of God Essay

Religious experience can be dissected into different varieties. Alvin Plantinga argued that everyday experiences such as the sun rising should constitute as a religious experience as the sun rising is so inspirational and conjures up religious belief out of awe. Some would argue that miracles or extraordinary occurrences are proof of God’s existence. If one was to view a man turning water into wine one would see it as spectacular and possible cause religious belief. Both miracles and everyday occurrences are public experiences as they can be witnessed by anyone; however there are more private/personal religious experiences. Dreams and visions, such as St. Paul on the road to Damascus (where he heard the voice of Jesus), only apply to the person visualising them. These are also used as religious experiences if you heard the voice of Jesus it would obviously be considered a religious event. There is also the ongoing feeling that God is around you, he is guiding you through life, and this again is indescribable but rational justification for the theist as it connects to the idea of God’s omnipresence. Finally there are also mystical experience as William James explained them these are ineffable (cannot be put into words) transient (very intense experience but not necessarily a long experience, the effects however can last a lifetime) passive (cannot be controlled by the recipient) experiences that are simply indescribable. Rudolf Otto described mystical experiences as â€Å"numinous† this is the feeling of awe and wonder when confronted with the divinity that is God numinous experiences are one of terrifying and compelling mystery. Should religious experiences be the basis of God’s existence or are they simply anomalous events that are meaningless. David Hume and A.J. Ayer are well known empiricists. They would argue that unless something empirically verified it should not be deemed meaningful so if I was to see God that should be seen as meaningful as it is empirically verified. If I were to see a cat walking across a street I would think to myself that is a cat, no doubt would enter my mind I would simply establish that a cat was walking across a street. When one see’s/experiences God why the same sort of logic should not be applied is ridiculous. If I were to see God I would think that is God no questions asked. Visions of God and miracles are empirically verifiable religious experiences, Hume and Ayer cannot dismiss these as that would be contradictory to their well established beliefs, thus empirically verified religious experiences can be used a sufficient justification for God’s existence. The sceptics retort to this argument is how can we trust our empirical methods of justification. One could be hallucinating, the only reason St. Paul saw God was because he was deprived of water and had social pressures from the rising Christian religion. A.J. Ayer noted that a straight stick appears bent in water, if our senses can deceive us once they will deceive us again, we cannot trust empirical evidence therefore it cannot be used as justification for a religious experience and definitely cannot be used to justify God’s existence. Also what if the subject of supposed religious experience has taken some sort of mind altering drug surely then empirical evidence cannot be used to justify any sort of vision. Finally the sceptic would note that a religious experience is not an ordinary experience, one see’s trees everyday but experiencing God is quite different. As philosophers we must view these extraordinary experiences differently and be more analytical into the causes (such as looking at the recipient of the experience). In Brian Davies book â€Å"An Introduction to the Philosophy of Religion† he highlights that to reject empirical evidence without any major reason to doubt is simply absurd. He says that if one is of sound mind, has good eyesight and is of reasonable intelligence unless then there isn’t really any reason to doubt yourself, we use empirical evidence to make everyday assertions therefore it should be no different when seeing â€Å"God†, He also highlights that if it is possible to hallucinate it is also possible to see correctly, although this sounds very basic it does reject the argument from illusion (used by most sceptics to doubt sense data). Sure we can see things that aren’t really there but most of the time we are not hallucinating. Brian Davies also uses the example of a man called Fred. He states that Fred is â€Å"as mad as a hatter and as drunk as a Lord† Fred also regularly hallucinates and because of this not many people listen to what he has to say. Despite Fred perpetual hallucinations it is not right to say that everything he says is wrong, sometimes he could be telling the truth. Davies concludes that â€Å"the fact that some people are prone to get things wrong is not a sufficient reason for others to suppose that they always get things wrong† â€Å"Behold the Lord our God has shown us his glory and greatness, and we have his voice†¦ we have this day seen God speak with man and man still live† This was taken from the Old Testament’s book of Deuteronomy. Religious experience is not a contemporary miracle but one of great age, we all believe in gravity yet this has only been apparent for 300 years, yet something that has been around for millenniums is still questioned. These sightings of God have been continuous since early Christianity and Judaism before that. This is not an argument about the verifiability of religious experience but simply highlights the possibility of experiencing God and also its importance in justifying the existence of God. This is the argument of John Baillie; he argued that religious experience is not just justification for God’s existence but the ultimate justification. Sceptics would reply how do you know it is God? How do you know you did not simply see and old man with a beard? Unless you have seen God before you do not know what he/she looks like. Some would argue that you need an agreed method of identifying God, if no such method has been agreed then you cannot truly say you have seen God. Also if God is transcendent of humans and surpasses them in every way then surely we cannot relate to him/her. We don’t even know if God is a physical entity to be seen. Brian Davies response to the sceptic’s argument is despite not having an identification method that is inconsequential, something may be the case even though it does not conform to the testing method, someone can still be intelligent despite getting a U in all their exams. A religious experience can still be justification for God’s existence despite not being satisfying any a priori testing method. John Hick presented the argument that our interpretations of events all differ. This dismisses the sceptics claim that there should be some sort of testing method about justifying religious experience. A person may claim to have seen God where as another might argue they have seen the devil, as both are basing this experience on a personal a priori perception of God/Devil it means that if these predetermined perceptions are different they are obviously going to disagree. William James argued that religious experience is extremely personal therefore it means different things to different people. Richard Swinburne and William Alston put forward the argument from credulity. Swinburne argued that if one has seen God one has sufficient justification to believe in God. Unless there is something manipulating this experience there is no reason to doubt a religious experience. Until your religious experience is disproven (through suspicion of evidence such as one was on drugs) then it can and should be used as justification for God’s existence. William Alston proclaimed a similar argument to Swinburne’s arguments from credulity. He said â€Å"people sometimes do perceive God and thereby acquire justified beliefs about God†. He too believed that religious experience can be used a justification for God’s existence. He said justification about God is â€Å"prima facie† this means one is justified in supposing unless there are strong enough reasons to the contrary. Both argued the religious experience should be innocent until proven guilty. A sceptic’s retort to Alston and Swinburne would be one should always doubt. Like mentioned earlier one could be subject to hallucination, we could be seeing God when he/she is not really there, you could be of total sound mind however you have a random hallucination due to water deprivation meaning you â€Å"see† God. How can we truly know that our subconscious is not malicious concocting mad religious visions? This is why the sceptic would always argue that we should always be doubtful they argue that religious experiences are not indubitable. Richard Swinburne not only proposed arguments from credulity but also arguments from testimony. Swinburne stated that unless you have sufficient reasons to doubt someone claim of religious experience you should consider it true, if a person states they have seen God you have and you have no reason not to believe them you should consider their experience as true. Brian Davies gives the example of a group of explorers who see a cat in the Amazon rainforest; they go home and tell their explorer buddies they saw a cat in the Amazon rainforest. If a second group of explorers go to the Amazon rainforest and do not see a cat, does that mean the first group were wrong? Of course not! Swinburne would argue you should believe the first group of explorers are there is no reason to doubt their word. The sceptic’s reply would be why trust the explorers? There could be social/professional pressures meaning they lied about seeing a cat because they thought it would be beneficial or because they felt pressurised by the group around them, also there could be irregularities with their testimony, maybe all cats in the world are extinct so seeing a cat is very unlikely, or what if one of the explorers said they saw a black cat and another thought they saw a ginger cat. Brain Davies responds to this by noting that people interpret things in different ways (an argument used by the sceptics), two people may see a red Ferrari one may argue that it is an ugly car where as the other could argue it is a beautiful piece of machinery, they have both seen a car yet have different views/interpretations of what they have seen. So two people may both have seen God however one may think it was God the other might think it was the Devil. Therefore to say there are problems with a testimony because of different interpretations is absurd because the fact is God was there. One can perceive God in as many ways as they want it does not matter the only thing that matters is God was there. Religious experience can be used for religious conversion and religious belief but not necessarily for the existence of God. If one believes they have seen God and as a result of this vision they believe in the existence of God that is fine, but that doesn’t necessarily mean God exists from a philosophical perspective. As the sceptic would regularly point out there are many other factors that may have influenced the subject who viewed God (such a water deprivation or drug consumption) however on an ordinary basis I feel that a vision of God or some kind of numinous experience is sufficient justification for the existence of God and religious belief. On an ordinary level religious experience can justify the existence of God but on a philosophical level it cannot, one cannot claim religious experience to be an objective truth in philosophy, but in ordinary life it is a personal matter and provides justification for God’s existence on a personal level. This is similar to what William James said in his work â€Å"Varieties of Religious Experience† he believed that religious experience was a very personal matter and is impossible to verbalise but can be used as self justification for God’s existence. He also stated that philosophy is useless in trying to prove a religion true but can show up obvious errors. One must also note that Swinburne, Alston and Davies arguments are not really proving the credibility of religious experience but simply defending it against sceptic’s attack. Personally I feel this is fine, why should the recipient of a religious experiences have to prove themselves, however I do feel some of Swinburne’s and Davies arguments to defend religious experience are not sufficient. To conclude I feel the sceptics are right in dismissing religious experience on a philosophical level, but as many previous philosophers have highlighted (such as G.E.Moore) scepticism cannot be applied to ordinary life.